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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Alida To Launch Customer Experience Platform

Alida, a customer insights provider and formerly Vision Critical, has announced the upcoming launch of a new customer experience management (CXM) platform that is designed to help marketers uncover buyer insights, enhance global engagement and gain better feedback on their marketing efforts.
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Corporate Visions Releases Memorable Marketing System

Corporate Visions, a provider of science-backed marketing products has launched the Memorable Marketing System. Designed based on existing research that examines how buyers make decisions, the new product offerings aim to draw marketers away from thinking about leads in a funnel, to shaping buyer decisions based on memorable experiences they have…
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