Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms and content management systems, according to company officials.
"Brands now realize that they must focus on fostering relationships with potential customers early in the sales cycle with informative and relevant content," said Seth Besmertnik, CEO of Conductor. "This shift means keyword-based optimization and reporting could ultimately leave companies who are not looking holistically at their search strategies with a competitive disadvantage."
Other features include:
- The ability to create content segments within a domain in a way that helps identify which content is performing and which content is lacking;
- Assess and compare traffic performance across segments; and
- Measure and track changes and impacts made at a single page level.