why dgr image v2Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices.

DGR covers a wide range of topics of interest to our audience, including:

  • Marketing Automation
  • Revenue Performance Management
  • Content Marketing
  • Mobile And Social Trends
  • Lead Scoring And Nurturing
  • Cross-Channel Campaign Strategies
  • Benchmark Research

The DGR web site provides a hub for breaking news, in-depth features, webcasts, video and expert analysis. The DGR blog offers a unique perspective on the latest marketing automation and demand generation trends.

In addition, the weekly DGR newsletter reaches a global audience that includes more than 30,000 B2B CMOs, marketing and sales executives, and other key business leaders across a wide range of industries.

DGR conducts in-depth research on topics of interest to B2B marketers, including our annual B2B Buyer Survey and comprehensive guides to marketing automation vendors and demand generation consultants. Other DGR special reports cover topics ranging from lead nurturing and analytics to social media and mobile technology.

The DGR editorial staff also plays an active and visible role in the B2B marketing industry, with a strong presence on social media channels, webinars, conferences and other special events.