Demand Gen Report

Marketers Seek To Improve Buyer Engagement With Tighter Marketing And CRM Integration
Revenue Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 13 August 2014 09:36

convergence imageWith marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including improving lead quality, boosting the efficiency of the lead handoff process, and automating lead assignment.

Progressive companies are now moving beyond basic integration to take advantage of benefits such as real-time activity alerts, behavioral tracking and advanced lead nurturing that are possible when CRM and marketing automation systems converge.

7 Email Deliverability Myths Busted
Rich Media
Wednesday, 13 August 2014 00:00


When it comes to email deliverability, there is a lot of misinformation and conflicting advice. This infographic from Email Delivered, which provides email consulting services, seeks to debunk some of the myths surrounding email deliverability.

ExactTarget Unveils Features To Manage And Personalize Customer Engagement
Industry News
Tuesday, 12 August 2014 07:48

ExactTarget NEW logoThe Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels.

Journey Maps uses a drag-and-drop interface is positioned to give marketers easier control over mapping customer journeys via email, social, mobile and online. The interface also measures performance, while providing a holistic view of how customers interact with the brand.

Ifbyphone Adds Keyword Analytics, Marketing Automation Integration
Industry News
Monday, 11 August 2014 08:51

Ifbyphone logoIfbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms.

The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine, among other things, if a call converted to sale and if the support agent followed approved scripts.

6Sense Unveils Predictive Lead Generation Tool
Industry News
Friday, 08 August 2014 10:01

6Sense logo6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level.

The new solution seeks to leverage external behavioral data — not found in the user’s CRM system — to find prospects that have the highest potential to convert. The tool can also provide users with further insights into an existing prospect’s buying intent. The data collected can also be leveraged to predict future demand for products, which can aid marketers when forming strategies for particular product lines.

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Demanding Views

Why Mergers Are The Perfect Use Cases For Predictive Lead Scoring

mintigo-john-bara2By John Bara, CMO, Mintigo

 I have been through multiple mergers and acquisitions in the software industry.  In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined companies.

Have you been a part of a merger or acquisition? Was the newly combined company pleased with the results, or did they disappoint? What was the success rate of finding existing customers to cross-sell the newly acquired products or services? How were those targets selected?


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »


Solution Spotlight

Sync Salesforce And MailChimp With ChimpSync

ChimpSync logoChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms.


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