Demand Gen Report

Study: Sales People Feel Unprepared For Critical Conversations
Industry News
Tuesday, 15 July 2014 09:46

CorporateVisions logoA new Corporate Visions study reveals a disconnect between where sales people feel pressure and how well their companies prepare them for critical sales conversations.

Sales reps feel “grossly unprepared” when it comes to interactions regarding justifying the investment and negotiations, according to Tim Riesterer, chief strategy and marketing officer for Corporate Visions.

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#LLCSeries: Benchmarking The Buyer’s Journey
Content Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Monday, 14 July 2014 08:17

JustinGray LLSeriesDemand Gen Report will be holding the inaugural Lead Lifecycle Series #LLCSeries, a week-long series of webinars offering case study examples and best practices covering each stage the buying cycle.

DGR caught up with Justin Gray, CEO of LeadMD, as he prepared for his presentation, titled: Benchmarking The Buyer’s Journey. Check out the agenda and register once for the entire series.

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Brainshark Launches New Features For Rapid Learning Solution
Industry News
Friday, 11 July 2014 08:39

brainshark logoBrainshark has announced two new features for its Rapid Learning management solution, including the ability to sync course data with Salesforce and directly import third-party content that complies with standards for online learning content—known as SCORM .

With the SCORM Import Module, users can now import third-party SCORM-compliant content into Brainshark Rapid Learning as individual courses or as part of multi-course curriculums. Rapid Learning users can now maximize their investments in third-party tools to create the perfect learning environment.

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Jaspersoft Doubles Inquiry-To-Close Rate With Next Generation Demand Funnel
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 10 July 2014 14:24

Jaspersoft logoRecently acquired by TIBCO Software, Jaspersoft is a commercial open source business intelligence software provider that operates on a subscription revenue model. The company’s last venture capital funding round was in June 2011 and the goal was to be self-funded by the end of 2013. That was a tall order, considering that as of April 2012, 85% of the pipeline was sourced by marketing; there was no service level agreement between sales and marketing; and there were wide fluctuations in lead flow.

To fund the business without additional venture capital, the company had to get lean. That meant growing new business by 30% while reducing marketing spend by 12%.

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GrowthCloud Announces New Revenue Performance Features
Industry News
Thursday, 10 July 2014 09:09

Growthcloud logoGrowthCloud, a provider of cloud-based revenue planning and execution software, announced the launch of GrowthCloud 2.0, which includes a variety of new features and capabilities that will help users increase their revenue performance.

Opportunity Modeling is one of the many new features that allows GrowthCloud to have better visibility and more control into their revenue’s future. Along with this, the new Risk Modeling feature continuously locates risks and connects them to the company’s strategic and revenue impact—aiding users in minimizing financial risk factors.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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