by Veronica Kido, Kido Communications | Mar 15, 2024 | Demanding Views
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising concept — known as the 95:5 rule — means that brand building activities such as public...
by Kelly Lindenau | Mar 15, 2024 | Industry News
MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party tags. But First — What Is Server-Side Tag...
by Demand Gen Report Team | Mar 15, 2024 | Industry News
Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically identify and execute the right actions to help...
by Demand Gen Report Team | Mar 13, 2024 | Industry News
Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people and processes with seamless connectivity...
by Kelly Lindenau | Mar 13, 2024 | Industry News
Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help sales and marketing teams enrich lead lists with sales intelligence to promote greater efficiency. Gigasheet’s integration with...
by Demand Gen Report Team | Mar 13, 2024 | Solution Spotlight
ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies worldwide. Businesses reportedly use ZoomInfo to increase...
by Kelly Lindenau | Mar 11, 2024 | Blog
If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely) noticed it was lacking in some areas and overdue for a refresh. Well, I’m thrilled to announce DGR 4.0 is finally here! The team and I spent the last 6 months working...
by Todd Fisher, CallTrackingMetrics | Mar 11, 2024 | Demanding Views
From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In our hyper-connected world, businesses are more accessible than ever, and it’s critical to view each of these touchpoints as a vital sales...
by Kelly Lindenau | Mar 11, 2024 | Financial News
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use the financing to expand its product roadmap, bolster talent...
by Kelly Lindenau | Mar 8, 2024 | Industry News
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human...
by Demand Gen Report Team | Mar 7, 2024 | Solution Spotlight
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to...
by Karl Hjartarson, Anteriad | Mar 7, 2024 | Demanding Views
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study...