by Kelly Lindenau | Dec 11, 2024 | Industry News
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented by event management platform RainFocus — also highlighted the...
by Kelly Lindenau | Dec 11, 2024 | Feature
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher allocations don’t necessarily come with loftier goals, as 51% of...
by Kelly Lindenau | Dec 9, 2024 | Industry News
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across target prospect and client account...
by Kelly Lindenau | Dec 4, 2024 | Blog
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not honor CPRA opt-out signals. These findings where revealed in the “2024 State Of Website Privacy Report,”...
by Kelly Lindenau | Dec 4, 2024 | Feature
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s...
