Adam Needles, Chief Strategy Officer, Left Brain DGA
On the heels of releasing the book “Balancing The Demand Gen Equation,” Left Brain DGA Chief Strategy Officer Adam Needles shared some of the key market challenges driven by Buyer 2.0, and how marketers can scale engagements with prospects. Additionally, Needles detailed the nuances of independent, savvy buyers and the new framework that BtoB organizations need to implement to compete and win in an increasingly buyer-driven market.
