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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

The Current Content Ecosystem

As the content marketing landscape continues to grow and evolve, B2B marketers have to keep a finger on the pulse to stay fresh. This infographic from CopyPress shares research on how content marketing is evolving within the B2B marketplace, while providing insight on how creatives and freelancers view the space.

Second City’s Andy Eninger On What Separates The Content Greats From The Jesters

Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no shortage of information to help them make their decisions. That’s all the more reason to not just create batch-and-blast content, but instead give current…

Video Lets Marketers Get Personal

Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes.
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