Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

“Top Of Mind” Author John Hall Shares Tips For IDEA Communication Through Content

There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence & Co. CEO John Hall, building trust within your target audience is the focal point of delivering consistent value for target audiences. The book features a step-by-step guide for developing content that…

What Buyers Really Want From Content Marketers

This infographic from Uberflip highlights key findings from Demand Gen Report’s 2017 Content Preferences Survey Report and shines a light on B2B buyer expectations when it comes to the content they engage with when researching a purchase decision.

HubSpot, Shakr Launch Video Creation Tool For Instagram Stories

HubSpot has announced a partnership with video creation platform Shakr to launch, a platform that helps marketers create video content for Instagram’s vertical format. The platform is designed to provide advertisers and marketers the tools they need to build Instagram videos from a web browser.

Hitting A Bullseye With Your Content Marketing Strategy

Content marketing has a variety of strategies, techniques and tactics that make each program unique in its own way. The goal for content marketers is to find the right mix of these strategies to hit the mark with content and meet goals. This infographic from Online Marketing Institute aims to…

Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting…

SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth. FEATURES/FUNCTIONALITY: SnapApp’s recently enhanced platform adds features for easier navigation, faster content creation and a more intuitive layout to help marketers create more engaging interactive user experiences. Key features…
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