Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

ON24 Launches Prospect Engagement Profile For Webinar Analysis

The ON24 Prospect Engagement Profile is a set of data analytics designed to translate webinar engagement into actionable insights via the company’s webinar platform. The solution aims to help marketers better understand a customer’s buying intent and automatically deliver those insights to accelerate the buying cycle, improve customer experience and…

What Does External Content Creation Mean For CMOs?

Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an official spokesperson and every piece of collateral issued was approved by marketing and legal departments. That’s changing. The once solid firewall that marketing built around its content is starting to turn into…

Wistia Announces Integration With Marketo

Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring capabilities of Marketo.

Demandbase Launches AI-Powered Real-Time Intent Technology

ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales and marketing actions throughout the…

Content Marketing Stats & Trends 2017

Seventy-five percent of marketers are increasing their investment in content marketing, which means communicating with your target audience may be as cluttered as ever. This infographic from PointVisible highlights key findings from content marketing for both B2B and B2C companies to better understand how to connect with their audiences.

LookBookHQ Launches Explore Product For Content Personalization

LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore is designed to eliminate the need for one-off landing pages and microsites, enabling marketers to deliver personalized content destinations to buyers and meet buyers’ evolving expectations.
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