Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

UviaUs Delivers One-To-One Experiences Through Direct Mail Technology

UviaUs is designed to enhance engagement with high-value and hard-to-reach audiences, as well as help organizations drive impactful results at critical touchpoints. The company’s products and services leverage communication technology—both digital and tactile, such as video mailers and other digital signage—to create one-to-one experiences.

Twilio Generates 35% Conversion Rate With Engaging Webinars

As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with their engagement.

Aprimo Introduces New Campaign Management Feature

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage customer and prospect lead lists into test and control cells, associate those cells with offers and creative treatments and orchestrate distribution…

“Top Of Mind” Author John Hall Shares Tips For IDEA Communication Through Content

There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence & Co. CEO John Hall, building trust within your target audience is the focal point of delivering consistent value for target audiences. The book features a step-by-step guide for developing content that…
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