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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Marketo Launches Social Marketing Automation Solution

Marketo this week launched Marketo Social Marketing, a suite of social marketing automation products including Marketo Social Boost, Marketo Social Promotions, and Social Data analysis. The suite is aimed at helping marketers to identify key influencers using social media services. The company announced the launch this week at the Marketo…
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SalesFUSION Unveils New Social Media, Event Management Features

SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up on the company's previous release of a new event marketing software module. Earlier this week, SalesFUSION released Facebook content-development and user tracking capabilities for SocialFUSION, one of the modules in its flagship…
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