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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

SalesFUSION Unveils New Social Media, Event Management Features

SalesFUSION recently announced the addition of new social media marketing capabilities to its marketing automation platform, following up on the company's previous release of a new event marketing software module. Earlier this week, SalesFUSION released Facebook content-development and user tracking capabilities for SocialFUSION, one of the modules in its flagship…

Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference

DemandGen Report (DGR) today announced that mobile technology expert Christina “CK” Kerley will join the list of speakers at the inaugural Content2Conversion Conference. Taking place Tuesday, April 24th at the Times Center in Manhattan, the Content2Conversion Conference will provide strategies for mapping, developing and utilizing content marketing to nurture the…

Marketo Acquires Social Campaign Management Platform Crowd Factory

Marketo today announced its acquisition of Crowd Factory, Inc., a social campaign management platform. In the company’s first acquisition, Marketo aims to provide integrated social marketing functionality within marketing automation. The combined solution is designed to enable marketers to amplify and measure social-enabled campaigns. The Crowd Factory platform helps marketers…
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