Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds
The world is in a strange place right now. Tariffs, layoffs and economic uncertainty are casting a lengthy…
Demanding Views June 20
Latest In: data
Rethinking Buyer Engagement in Modern B2B Marketing
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…
Feature May 21
OneShot.ai Launches GTM platform Execution OS
Companies over the last year and a half have developed “AI digital workers” to replace headcount to provide…
News Brief May 12
Chassis Cab Modernizes with Data-Driven Sales Strategies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business…
Case Studies May 1
TechTarget Partners With G2 To Help Provide B2B Technology Buyers With Decision Support Content
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review…
Industry News February 12
So, You’ve Inherited A Martech Stack: Now What?
In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…
Demanding Views February 2
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
Snowflake Appoints Brad Burns As Chief Communications Officer
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…
Industry News January 25
Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access
Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…
Industry News January 12
Seek AI & Prodigy Forge New Partnership To Help Enhance Data Access For Brand Marketers
Seek AI, a developer of generative AI for data solutions, integrated its natural language to SQL (NL2SQL) technology…
Industry News December 18
The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers
Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z'ers is Spotify…
Industry News December 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
