by Matthew S. McKenzie | Jun 25, 2013 | Industry News
B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more...
by Matthew S. McKenzie | May 16, 2013 | Industry News
At last week’s SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It’s an interesting and relevant topic, given some of the announcements being...
by Matthew S. McKenzie | May 14, 2013 | Industry News
At last year’s SiriusDecisions Summit, the big news was the firm’s updated Demand Waterfall — a well-known and widely adopted approach to multi-channel lead sourcing. This year’s Summit, held last week in San Diego, focused on how B2B marketers have...
by Matthew S. McKenzie | Apr 17, 2013 | Industry News
More than ever, B2B buyers rely on content – all types of content – to research and make purchasing decisions. That’s good news for content marketers working to validate their approach and secure more resources for their campaigns. According to our 2013 B2B...
by Matthew S. McKenzie | Jan 30, 2013 | Industry News
B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent study, The Next Generation Of Customer Lifecycle Marketing,...
