by Matthew S. McKenzie | Jan 16, 2013 | Industry News
Predictions are always a tricky business. That’s especially true when you’re looking at the future of marketing automation – a technology, and an industry, that continues to evolve at a lightning-quick pace. We put together the demand gen industry’s...
by Matthew S. McKenzie | Dec 26, 2012 | Industry News
2012 was an action-packed year for B2B marketers and for the companies that serve them. Social media, mobile technology and new analytics tools offered both opportunities and challenges. The vendor landscape changed dramatically thanks to a high-profile IPO and major...
by Matthew S. McKenzie | Dec 12, 2012 | Industry News
Earlier this year, SiriusDecisions reported that while more B2B organizations are adopting marketing automation, few of them are satisfied with the value they’re getting. In fact, 85% of these organizations told SiriusDecisions that they don’t believe...
by Matthew S. McKenzie | Nov 20, 2012 | Industry News
On November 14, Marketo announced the launch of LaunchPoint, the company’s new partner ecosystem. The announcement was the third in a series related to the company’s Marketing Nation initiative, which was launched in late October. The current announcements...
by Matthew S. McKenzie | Nov 19, 2012 | Industry News
While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata. The company’s second annual B2B Marketing Survey, conducted in October...
