by Matthew S. McKenzie | Sep 25, 2012 | Industry News
This year’s Dreamforce event, held last week in San Francisco, was certainly bigger than ever, with Salesforce claiming around 90,000 attendees. And while Dreamforce is increasingly known for its circus-like atmosphere, superstar keynotes and massive presence in...
by Matthew S. McKenzie | Sep 20, 2012 | Industry News
The Salesforce Marketing Cloud may be one of the main attractions at this week’s Dreamforce event in San Francisco, but we were just as intrigued by some big changes involving the company’s Data.com Social Key service that we saw demoed earlier today....
by Matthew S. McKenzie | Sep 11, 2012 | Industry News
B2B buyers are using a wider variety of sources to research their purchases, and social media continues to play a more important role in the purchasing process, according to the 2012 Demand Gen Report B2B Buyer Survey. The survey, which included more than 170...
by Matthew S. McKenzie | Aug 7, 2012 | Industry News
Benioff has also cited a Gartner prediction that by 2017, CMOs will spend more on technology than CIOs – a reflection of the changes reshaping formerly low-tech marketing organizations and turning them into major IT players. Protecting The AppExchange Ecosystem...
by Matthew S. McKenzie | Aug 1, 2012 | Industry News
Founded in 2007, the SLMA serves 4,800 members of the worldwide sales lead management community. The privately held organization offers free membership and provides content via its SLMA Radio channel, as well as offering a newsletter. According to James W. Obermayer,...
