by Matthew S. McKenzie | Jul 10, 2012 | Industry News
Craig Moore, Service Director of Marketing Operations Strategies at SiriusDecisions, said this new crop of advanced analytics tools moves decision-makers away from manual analytics processes and towards more advanced predictive capabilities. “Business...
by Matthew S. McKenzie | Jun 12, 2012 | Industry News
Integration Versus Alignment The concept of sales and marketing alignment is already familiar to B2B marketers. It requires sales and marketing teams to accept the need to collaborate, develop shared definitions and metrics, and agree upon a common set of processes....
by Matthew S. McKenzie | May 29, 2012 | Industry News
The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It’s worth checking out – and if you follow just a handful of content marketing blogs, CMI would make a great addition to your short...
