5 B2B Social Specialists You Should Be Following

Published: June 21, 2017

When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over seats at the buying table.

It can be easy to get lost in the troves of available social content, but a few social specialists stand out among the crowd and can be a great resource to anyone looking to up their social game. Here are the five people I look to (in no particular order) when I need to gain a more granular look at social media’s role in the B2B marketplace:

Jill Rowley – #SocialSelling Evangelist
jill rowley socialTwitter | LinkedIn

Jill is one of the most engaging members of the B2B social media community. As a speaker, startup advisor and consultant, she has a track record for helping B2B companies maximize the use of social media channels from a sales enablement perspective. Be sure to follow her to stay up to date with how B2B companies are closing more deals via the social setting.

Paul Gillin – B2B Social Media Author & Consultant
paul gillin socialTwitter | LinkedIn

Paul is a tech veteran who has worked as a journalist for more than two decades, including Editor-In-Chief roles at TechTarget and Computerworld. He has authored several books on the topic of social media strategy—specifically towards the B2B buyer. He’s a great person to follow for in-depth resources to hone your B2B social game.

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Kipp Bodnar – HubSpot CMO & Social Media Author
kipp bodnar socialTwitter | LinkedIn

As the CMO of one of the hottest B2B tech companies in Boston, Kipp is someone anyone can follow for general business insights and B2B trends. However, he has a notable passion for the social space. He wrote a book with Jeffrey L. Cohen about how social media can help B2B marketers go above and beyond their desired business outcomes—check out his other content as well!

Jay Baer – Marketing Speaker, Consultant & Author
jay baer socialTwitter | LinkedIn

It wouldn’t be a B2B social influencer list if Jay Baer wasn’t on it! He has written multiple books on marketing and customer service that focus on social media, and his company Convince & Convert specializes in social media strategy for B2B companies. You probably already follow him; but he’s definitely worth mentioning.

Tamara McCleary – CEO of Thulium & Social Influence Expert
tamara mccleary socialTwitter | LinkedIn

Tamara is a force to be reckoned with in the B2B social space: B2BMarketing.net named her the #1 most influential woman in martech. She has spoken on countless topics—including social influence and strategy, so her social accounts are full of great content and insight that can help you learn more about what you can do better in the social sphere.


Anyone else you think should be on this list? Drop their names in the comment section below and show them some love!

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