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NewsCred Extends Analytics Capabilities For Content Marketing

NewsCred has extended capabilities of its enterprise content marketing platform (CMP) with new analytics across digital content optimization, team efficiency, content production and pipeline attribution. The new features are designed to give marketers unparalleled insights to optimize the customer journey, maximize team output and quantify the impact of content on sales and revenue.

5 Must-Do’s On Your Personalization Journey

sherrie mersdorf headshot evariant1When you’re looking to buy something, which situation do you prefer? Getting instantly accessible information that’s specific to your needs and decision-making process or sifting through an amalgamation of random content and items? It’s a no-brainer, right?

How GDPR Can Help Marketers Overcome Common Data Challenges

Screen Shot 2019 08 05 at 1.22.05 PMThe challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one would think marketers would be obsessed with being compliant, but are they?

ABM: What Is It & Why Is It Important?

Engaging your customers through account-based experiences is essential for generating more revenue. This infographic from Marketo emphasizes the importance of putting your customers first by highlighting key statistics, such as how 97% of marketers achieved a higher ROI by incorporating ABM into their business strategy.

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