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Listen Up! The B2B Marketing Exchange Podcast Is Here



You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020 event. But what if I told you that you don’t have to wait until February 2020 to get your yearly dose of #B2BMX content?

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Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing ExchangeThe three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

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SEO Strategy: Go Beyond Keywords To Satisfy B2B Buyer Needs

Search Engine Optimization (SEO) remains a key element of a successful content marketing strategy, but today’s approach has to focus on answering buyers’ questions as they conduct research at various stages of the buying cycle. Buyers also need to use SEO to make content more accessible and easy to surface.

C2C15 Recap: The Indirect Buyer’s Journey, Buyer Centricity And Influencers Hot Topics

Many of the speakers at this year’s B2B Content2Conversion Conference noted that the buyer’s journey doesn’t always follow the path that marketers intend.

Marketers rely on campaigns to move buyers through the funnel, but Ardath Albee, CEO of Marketing Interactions, stated they can sometimes hinder the journey. “Campaigns are a company construct, not your buyer’s agenda,” she said. (Coverage of her session here).

C2C15: Leveraging Influencers For Credible, Valuable Content

LeeOddenSpeaking imageNearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with influential people in the industry, according to Lee Odden, CEO of TopRank Online Marketing, during his session at the B2B Content2Conversion Conference.

"Buyers are overwhelmed by the amount of content out there, and content marketers are looking for new ways to create this meaningful content in a way that is valuable to their prospects," Odden added."Influencers can help bring value to your content that resonates with your target audience."

B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

C2C 2014 Logo 440This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel.

Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 speakers. Among the major themes are next-generation metrics, understanding content consumption behaviors and strategies for aligning content with sales objectives.

5 Essential Steps To Influencer Marketing Success

Lee OddenBy Lee Odden, CEO, TopRank Online Marketing

If you can find a way to solve multiple problems for your target audience with co-created influencer content and achieve high impact exposure, your brand will grow your own networks of influence. You will also expand your reach to new audiences and cultivate more specific influence as a trusted authority for what your customers buy.

Connecting With More Leads Via Inbound And Outbound Marketing Tactics

Screen Shot 2013-08-27 at 8.31.32 AMTo drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. 

During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and Janelle Johnson, Director of Demand Gen at Act-On Software, shared insights regarding how marketers can better connect and engage with today’s time-starved, multi-tasking B2B buyers.

The New Rules Of SEO: Quality Content Gets A Lead Role In The Hunt For Search Engine Relevance

SEO imageB2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use search as the first step in their research, understanding how to improve a brand’s search rankings is more important than ever.

“In B2B, you’re often dealing with leads that need a solution to a problem, but they don’t know what they don’t know yet,” said Corey Eridon, Inbound Content Marketing Manager at HubSpot. “When that happens, they go to a search engine and discover what they need to learn.”

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