Time To Test And Measure In B2B Marketing

Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions.

More Twitter To Love Or Hate?

Twitter is considering upping its character limit from 140 to 10,000, a move that has sparked a heated debate. Some think it will ruin the social media platform, while others think the change is long overdue.

Experts Share Their View On The Current Meaning Of “Modern Marketing”

As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the transformation of marketing practices in the digital era. Over the years, other companies have picked up on the adjective to capture the transformation marketing teams have had to make to keep up with today’s…
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