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ChannelWeek Is Almost Here — Now’s The Time To Earn Your Partner Marketing Stripes

Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable them, couldn’t be better. Demand Gen Report (DGR) and our sister publication, Channel Marketer Report (CMR), created ChannelWeek — The Indirect Imperative: An Inside Look At Why & How B2B Brands Are Mastering…

The One Thing You Need To Double Your Funnel

While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. That’s because marketers also need inbound demand gen tactics to supplement and support ABM. In fact, 90% of the market is running either demand generation, or a mix of both demand gen and account-based marketing (ABM).

5 Ways #B2BMX Will Look At Marketing Through A New Lens

via GIPHY To be successful in today's B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing and sales teams engage potential customers to offer genuine, seamless buying experiences.

ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what you’re going to say to them and how you’re going to drive action throughout the company based on the accounts that matter most to you.

TechTarget Reveals Story Behind Its Active Demand Report Campaign

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them. This week, I caught up with John Steinert, Chief Marketing Officer at TechTarget, to get a glimpse into the company’s Active Demand Report campaign. Sal LoSauro: What was the inspiration for this campaign?…

Experts Weigh In On Seismic Acquisition Of SAVO Group

Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and no, this isn’t fake news.

3 Things To Keep In Mind For GDPR Email Messaging

We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to get their current contact database compliant for the new regulations.

3 Marketing Strategy Podcasts You Should Follow

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a key channel for both business-related thought leadership and for plain old fun. For many, they have become a critical part of their morning diet.

Do Emojis Work In B2B?

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.
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