The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every B2B marketer to dive into. And guess what? They’re just added some new, last minute sessions! Here’s a sneak peek of what to expect:
Campaign Optimization Track
With CMOs Under Pressure to Do More with Less, Where Does This Leave the Challenge of Truly Scaling ABM?
Clare Noble, Michael Taylor (Agent3), Gemma Davies (ServiceNow)
Marketing budgets are tightening, but expectations remain sky-high. So, how can you scale your ABM strategy without losing impact? Join Noble, Taylor and Davies as they break down what it takes to align sales and marketing while delivering high-impact results, even when resources are limited.
Birds Of A Feather Track
Roundtable Session: Strategic Leadership For Revenue Growth – Insights From Top CROs
Jon Russo (B2B Fusion)
If revenue growth is your game, this roundtable is a must-attend. Listen in as top Chief Revenue Officers share their secrets for aligning teams, leveraging data and making smarter decisions to drive consistent growth. Whether you’re leading a team or scaling a strategy, this session is packed with actionable insights.
Lunch & Learn
From Intent to Impact: Aligning Brand & Demand for Better Buyer Journeys
Alex Bauer (DemandWorks)
Brand and demand are two sides of the same coin, and in this session, Bauer will walk you through how aligning your brand strategy with demand gen can lead to a seamless, more impactful buyer journey. Expect to walk away with fresh ideas on using intent data and personalized content to elevate your demand generation efforts at every touchpoint.
Case Studies
A Not-So-B2B Approach To Demand Generation: How MOI Global Helped Veritas Drive Demand
Liz Wood, Tabitha Lages (MOI Global)
Demand gen that drives growth? Yes, please! In this case study, Wood and Lages share how MOI Global helped Veritas switch gears from traditional sales-driven approaches to buyer-centric, integrated demand programs that really moved the needle.
An Honest Approach To Driving Efficient Growth
Brandon Borden (CHEQ), Todd Silverstein (Toptal)
Ever feel like some metrics are just for show? In this fireside chat, learn how Toptal moved beyond vanity metrics to build a marketing engine that actually drives revenue. Borden and Silverstein will share how they fine-tuned their feedback loops and cut out inefficiencies to streamline growth.
There’s plenty more to discover on the full B2BMX East agenda, and with our newly introduced 30% group discount for teams of three or more, you and your squad can divide and conquer the content to maximize your takeaways.
