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Mediafly Solution Aims To Improve Content Management, Fuel Sales Enablement

Mediafly’s sales enablement app combines content management, interactive presentation tools, sales readiness technology and analytics with the goal of improving sales effectiveness and closing more deals. Its cutting-edge technology and advisory services aim to guide companies through their sales enablement journey over time.

FEATURES/FUNCTIONALITY

Mediafly’s offerings include:

  • Advisory services: sales enablement assessments and workshops for evaluating content and sales effectiveness gaps and making recommendations;
  • Content management: content distribution to sales reps, as well as features for archiving, updating, editing and easily discovering content, all via a device-agnostic mobile app,
  • Interactive selling tools: ROI calculators, TCO calculators and data visualization tools for quantifying the value of your product or service;
  • Sales Readiness Insights: analytics to understand what sales content helps reps close deals and how to improve future efforts; and
  • AI/ML: AI-powered integrations to CRM for reducing admin time for reps. Features like Meeting Assistant analyze rep behavior to recognize when a sales meeting takes place and automatically update the CRM record without manual input.

TARGETED USERS

The solution is intended for midsize to enterprise sales and marketing teams in a variety of verticals like CPG, healthcare, financial services, manufacturing, technology and more.

COMPATIBILITY

Mediafly is positioned to integrate with a variety of CRMs and ERP systems, including Salesforce, SAP and Microsoft Dynamics. Additional integrations can be found here.

DELIVERY/PRICING MODELS

Mediafly is a SaaS solution that is priced per user. Pricing tiers are contingent on the size of the user base and whether the solution provided is out of the box or includes customizations. Advisory Services are priced per workshop.

CURRENT CLIENTS/USERS

Current clients include GE Healthcare, IBM, ADP and more.

COMPETITIVE POSITIONING

Mediafly’s solution is designed to make it easy for reps to succeed in every sales interaction by moving away from a traditional sales pitch to a purposeful and engaging discussion focused on the challenges of the buyer.

CONTACT INFO

Mediafly
150 North Michigan Ave.
Suite 2000
Chicago, Il 60601
info@mediafly.com
+1 312.281.5175

Study: Only 27% Of B2B Marketers Effectively Manage, Leverage Visual Content

CMO Council study imageA recent study from the CMO Council revealed that 65% of marketers recognize that visual content is vital to their brand's messaging. However, only 27% of senior marketing executives are able to organize and manage their visual content across the company's marketing and non-marketing teams.

The study, From Content To Creativity: The Role Of Visual Media In Impactful Brand Storytelling, surveyed over 175 senior-level marketing executives — with a majority (82%) servicing the B2B industry. The report aimed to highlight the current use of visual content, and gauge how much visual content will be leveraged in the future.

"Marketers have been remiss in approaching the visual asset dialogue as part of the strategic customer experience and engagement dialogue," said Liz Miller, Senior VP of Marketing for the CMO Council. "Perhaps because visual assets have long been the domain of creative or agency resources, the conversation around maximizing value across the organization has fallen off of the priority list. But as customers continue to react in meaningful ways to visual media, marketing cannot afford to stand idly by and not include visuals in the content ROI agenda."

Other findings from the report include:

  • Video content is expected to dramatically increase in importance in the near future, according to 79% of respondents;
  • Infographics (60%), photographs (50%), and illustrations (41%) are other content formats expected to see an increase in usage; and
  • Respondents stated that internal silos and disconnected content development strategies have prevented visual assets from being fully leveraged across the organization.

 

Click here to download a full copy of the report.

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