Study: B2B Marketers To Increase Digital Marketing Spend To Enhance Customer Journey

A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing.

Content marketing and marketing automation (66%) are the top areas where their organizations will be increasing spending, followed closely by mobile applications and location-based tracking (65%) and social media advertising/marketing (64%).

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