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ABM’s Potential Is Endless. But We’re Already Endangering It

Screen Shot 2019 07 12 at 5.29.44 PMWe’ve all seen the buzzwords in recent years. Big Data. Artificial Intelligence. Smart everything, from toilets to thermostats. Companies rush to keep up with the next fad without really understanding what the true advantages of this new technology are and how it can impact their business. The actual technology becomes overshadowed by the hype, unable to deliver on the many promises that businesses rush to peddle.

Sigstr Strengthens SalesLoft Integration To Bring Targeted Email Signatures To Sales Reps

Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content and events to target accounts, accelerate the buyer’s journey and better align sales and marketing teams.

DGR Book Club: 2019 Reads To Add To Your List

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?

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