Demandbase Reveals AI-Powered Advertising Innovations

Published: January 31, 2024

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer more self-serve capabilities to users.

Specifically, the innovations include:

  • Campaign Outcomes, which allows customers to pick their ideal campaign outcomes and then utilizes Demandbase’s Demand Side Platform (DSP) to optimize each impression and campaign strategy;
  • Campaign Influence Metrics that reportedly make it easier to review B2B-specific influences, such as increases in website engagement, pipeline and revenue;
  • Creative Library Enhancements that provide digital marketers with more control over their creative assets to create and launch native, video and connected TV campaigns within the campaign builder; and
  • Job Level and Job Function Exclusions designed to prevent impressions from being served to people outside of the buying group, regardless of their intent level.

“While our expert teams will always be here to partner with customers on successful campaign strategy, we have also always had a significant AI component behind our DSP and are excited to offer more self-serve capabilities,” said Gareth Noonan, General Manager, Advertising at Demandbase, in a statement.

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