Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution
Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…
Industry News February 1
Latest In: targeting and personalization
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
Momentive Upgrades Survey Creation Capabilities For SurveyMonkey
Momentive, the maker of SurveyMonkey and GetFeedback, launched three new survey creation features for SurveyMonkey Enterprise and U.S.…
Industry News January 31
How Lionsgate Boosted Engagement By 12K Impressions With QR Codes
Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger…
Case Studies January 5
Bynder Unveils Studio, A Unified Digital Content Creation & Templating Solution
Bynder innovated its digital asset management (DAM) platform through the release of Studio, a new solution designed for…
Industry News December 5
The Ultimate Guide For Conducting Customer Support Through Video Interaction
All businesses generate more sales if they have loyal customers who keep coming back for more. One-off customers…
Demanding Views February 1
Folloze Launches Live Events Solution For Personalized & Targeted Virtual Engagement
Folloze, a buyer experience platform, revealed Folloze Live Events, an intuitive event experience designer, to help frontline marketers…
Industry News October 8
How To Target Your Best Accounts With The Right Messaging
Chances are you have an account-based marketing (ABM) program, or you're at least testing a pilot program.
Demanding Views September 24
6sense Launches Dynamic Display Advertising
6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers…
Industry News December 20
Brightcove PLAY 2018: Personalized Video Content Generating Success For Greater Audience Engagement
Developing personalized content experiences is an ongoing task for B2B marketers today as buyers expect vendors to fully…
Industry News May 24
Hushly Aims To Limit Website Abandonment With Relevant Content Recommendations
Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a…
Solution Spotlight March 5
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
