Wurl: Data Backs Advertising on Streaming News Channels
Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying…
News Brief June 3
Latest In: advertising
From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising
In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…
Demanding Views October 8
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Audyence Launches Real-Time Demand Platform To Refine Demand Generation
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first…
Case Studies February 5
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution
BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…
Industry News February 5
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…
Industry News January 5
IAS Announces Attention Product To Unify Media Quality & Eye Tracking
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality…
Industry News January 4
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…
Demanding Views November 27
Seedtag Launches ‘Contextual Audiences’ Tool For Targeted Advertising
Seedtag is a contextual advertising company that aims to create highly impactful and engaging solutions for relevant premium…
Solution Spotlight November 14
Resources
