Influ2 Introduces End-To-End Revenue Marketing Engine

Published: January 2, 2024

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey.

The company seeks to help B2B businesses turn ads into sales multipliers by:

  • Running person-based ads in sync with sales;
  • Gaining transparency between sales and marketing; and
  • Tracking revenue impact from the first touch to a closed deal.

The Lowdown

Influ2 V2 represents an advanced stage in the evolution of the company’s unique technology, designed specifically to align the B2B marketing and sales teams around crucial metrics, such as pipeline generation and revenue, and precisely attribute the marketing influence. With this release, Influ2 intends to establish itself as a comprehensive solution for end-to-end revenue marketing.

Back-Of-The-Box Details

Influ2 V2’s revenue reporting capabilities work to bridge the gap between GTM leadership needs and demonstrate the impact of marketing activities on revenue generation. By consistently tracking the impact from first touch through to a closed deal, marketers can continually optimize their campaigns to improve the revenue impact of their advertising efforts. This empowers businesses to measure and analyze the alignment between marketing and sales, ensuring that both teams are working in sync toward common revenue-centric goals.

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Who It’s For

Recognizing the importance of marketing and sales alignment, Influ2 V2’s privacy-first technology facilitates and accelerates ongoing collaboration between departments to drive increased conversions by turning ads into a sales multiplier. Marketers can prioritize prospects for sales based on the individual’s engagement with the advertising campaign and provide guidance on the specific advertising messages that resonate with each target buying group and key decision makers. This ensures targets are engaged as people with real interests versus as faceless organizations. Both sales and marketing can track contact-level intent through integrations with CRM and other systems.

What It Solves

With Influ2 V2 multi-stage journeys, marketers can customize outreach strategies based on individual engagement to move prospects through the buying journey. Marketers can create rules based on metrics like number of impressions, clicks, sales outreach and more that customize the prospects’ experiences. This personalized approach ensures that each customer receives the right messaging at the right time, maximizing engagement and conversion rates.

What Makes It Special

Influ2 V2 includes several core features: Cohort designer, multi-stage buying journeys, a sales priorities dashboard with contact-level intent and revenue reporting, which connects marketing influence to sales results.


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