Influ2 Launches MCP for Contact-Level ABM
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and…
News Brief August 27
Latest In: Influ2
Influ2 Launches Contact-Level GTM Orchestration
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel…
News Brief May 6
B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth
In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…
Blog February 25
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Discover What’s in Store at This Year’s B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 3
Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Influ2 Introduces Contact-Level Buyer Intent Capabilities
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…
News Brief September 15
How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of…
Demanding Views August 23
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…
Demanding Views November 27
Convince, Conquer, Convert: The Basics Of Modern Advertising
Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…
Demanding Views November 11
How To Stretch Your Marketing Budget With Person-Based Advertising
Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has…
Demanding Views October 7
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