How To Adapt Ad Content To The Buyer’s Journey
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of…
Demanding Views August 23
Latest In: Influ2
Influ2 Introduces End-To-End Revenue Marketing Engine
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…
Solution Spotlight January 2
Using The Power Of Marketing To Unlock Net Revenue Retention In Your Organization
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS…
Demanding Views November 27
Convince, Conquer, Convert: The Basics Of Modern Advertising
Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age…
Demanding Views November 11
How To Stretch Your Marketing Budget With Person-Based Advertising
Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has…
Demanding Views October 7
The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization
Let's face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022,…
Industry News January 5
Influ2 Raises $8M In Series A Funding
Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures.…
Financial News October 26
Influ2 Unveils New Audience Discovery Capabilities
Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based…
Industry News August 13
Nvidia Achieves 89% Account Match Rate With People-Based Approach
Nvidia, a multinational computer and systems technology provider, wanted to build a cohesive revenue marketing and sales cycle…
Case Studies March 31
Increasing Leadership Expectations Fuel Account Targeting, Alignment Initiatives For B2B CMOs
With expectations from the CEO and the boardroom continuing to increase, B2B CMOs are deepening their focus on…
Industry News November 14
Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers
Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…
Solution Spotlight November 1
Influ2 Aims To Provide Next-Level ABM With Person-Based Advertising
Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted,…
Solution Spotlight October 22
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
