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Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?

Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…

Demanding Views April 7
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Adswerve, Apollo.io New CEOs Midsection Of Businessman With Hands On Conference Table

Marketing Movers: Adswerve, Apollo.io have new CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing

Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…

News Brief March 26
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LinkedIn Outperforms All B2B Ad Platforms: Dreamdata

LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…

News Brief March 23
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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#B2BSMX Day 2 Recap: The Future Of B2B Advertising & Account Intelligence

#B2BSMX Day 2 Recap: The Future Of B2B Advertising & Account Intelligence

B2B marketing gurus from all over gathered at the stunning Encore Boston Harbor to share all their insights…

Industry News August 12
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The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization

Let's face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022,…

Industry News January 5
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Demandbase Raises $15M To Grow B2B Ad Targeting Platform

Demandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing…

Industry News March 25
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Demandbase Launches Retargeting Tool For B2B Marketers

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their…

Industry News November 14
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