How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party…
News Brief October 29
Latest In: B2B advertising
AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A
Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…
Feature October 26
Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…
Feature October 19
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
How to Connect CTV Spend to Real B2B Business Outcomes
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even…
Feature September 16
Snapchat, HubSpot Partner to Help Businesses Turn Leads into New Customers
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight…
News Brief September 3
AdRoll Expands Multichannel Ad Capabilities Through ChatGPT Pilot
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can…
News Brief August 31
CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief July 27
6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16
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