StackAdapt: 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t…
News Brief July 27
Latest In: B2B advertising
6sense to OfferAI-Recommended Leads, Measurable ROI in August
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing…
News Brief July 27
Pre-Sales Phase is Advertising Sales’ Most Overlooked Revenue Risk: Theorem
Key Takeaways Theorem’s research found that manual errors and disconnected workflows in the pre-sales phase are slowing deal…
News Brief July 16
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of…
Feature July 6
WunderKIND Ads Releases First Benchmarks for Programmatic CTV Pause Ads
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly…
News Brief June 29
Winning B2B Attention During the 2026 World Cup
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the…
Blog June 10
Amazon Ads, LinkedIn Collaboration Focused on CTV
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to…
News Brief June 1
Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…
Demanding Views April 7
Marketing Movers: Adswerve, Apollo.io have new CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing
Adswerve Appoints Tom Zawacki as Chief Executive Officer Apollo.io Names Matt Curl as Chief Executive Officer PubMatic Selects…
News Brief March 26
LinkedIn Outperforms All B2B Ad Platforms: Dreamdata
LinkedIn stands alone among major advertising platforms in delivering positive returns for B2B marketers, according to a recent…
News Brief March 23
Demandbase Reveals AI-Powered Advertising Innovations
Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…
Industry News January 31
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