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Outsmart The Market: How AI Sales Winners Drive Above-Market B2B Growth

Chris HarringtonAmazon recommends “people who bought X also bought Y;” Netflix understands what “people like you” enjoy watching; and Waze shows you what drivers ahead have encountered. Your data powers the Artificial Intelligence (AI) algorithms in apps, making life more rewarding, safer and efficient. The helpful insights lure you to come back, purchase a product and share the experience with friends — all of which increases your lifetime value as a customer. Today, entire generations are comfortable sharing private data with digital assistants, shopping apps and dozens of other tools as “payment” for the convenience of data-centric apps.

Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act on data studioAct-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform.

Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters.

“Our goal to provide marketers with an open ecosystem,” said Gal Josefsberg, VP of Product Management and Marketing, in an interview with Demand Gen Report. “As part of that, Data Studio enables marketers to access their engagement data and analyze it with any analysis tool they choose.”

Some feature of Data Studio include:

  • The ability to select any data that exists within the Act-On platform by either using pre-defined data templates or by using point and click queries, filters and aggregation options to create custom views into the data;
  • Visualization tools to quickly analyze the data sets chosen to ensure they warrant more in-depth analysis; and
  • The ability to export the data either on-demand or on a scheduled basis to any variety of external systems ranging from third party business intelligence tools to Microsoft Excel.

The Pedowitz Group Unveils Revenue Marketing Analytics Practice

Pedowitz Group logoThe Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and Birst to unify data and deliver actionable insights, according to company representatives.

Birst combines data from varied sources to help companies answer pressing business questions and address concerns in real time. The business intelligence solution from GoodData enables companies to make better business decisions by transforming data, reports and dashboards into tangible results, company officials noted.

Social Intelligence: New Tools, Opportunities Beckon For B2B Sellers

Editor’s Note: The following article is the second in a two-part series highlighting how B2B companies are using social media from cold to close. This installment explores the use of social selling tools.

By Owen McDonald, Contributing Author

Marketing and sales teams today struggle to decode social media streams. They must decide how best to use the information they gather for social sources, and how to analyze its efficacy for their demand generation efforts.

But that cryptic area is now yielding its secrets. Business Intelligence, CRM and marketing automation vendors, as well as providers of social platforms, are refining their systems to monitor social media and to identify genuine prospects based on their social media behavior.

Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation


Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation


Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

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