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Validity Expands Partner Program To Support Service Provider Growth

Validity Expands Partner Program To Support Service Provider Growth

As part of Validity's Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The…

Industry News December 14
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Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency…

Blog June 14
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Advanced Attribution Models Emerge For B2B Marketers

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…

Industry News October 14
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Sales Enablement In The Spotlight As Pressure Builds To Convert More Leads

Marketing used to just “throw leads over the wall” to the sales department and hope that a good…

Industry News July 31
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Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
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Contact-Level Marketing: 4 Keys To Reaching The Right Buyers

By Jon Russo, Founder of B2B Fusion GroupJonathan Becker (@jbecker), the CMO of SAP, presented at this year's…

Demanding Views September 4
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