Latest In: go to market

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Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…

Industry News December 14
customer success Data management Data Quality go to market GTM GTM strategies product marketing
B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners.…

Industry News September 13
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Activate Marketing Services Announces New CEO & President

Activate Marketing Services Announces New CEO & President

Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard…

Industry News September 7
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Salesroom Raises $8.5M In Seed Funding

Salesroom Raises $8.5M In Seed Funding

Salesroom, an interactive video conferencing platform, closed an $8.5 million seed funding round led by Craft Ventures, with…

Financial News June 30
account intent behavorial signals go to market GTM intent data Priority Engine TechTarget
How To Accelerate GTM Strategies With Intent & Behavioral Signals

How To Accelerate GTM Strategies With Intent & Behavioral Signals

Marketers are no longer using their mother's intent data — as with most B2B staples, intent data has…

Blog April 13
ABM Accountbased marketing Demandbase demandbase one go to market GTM intent data TrustRadius
TrustRadius Announces Demandbase One Integration To Better Target Buyers

TrustRadius Announces Demandbase One Integration To Better Target Buyers

TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers…

Industry News March 29
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Demandbase Academy Offers New ABX Certification

Demandbase Academy Offers New ABX Certification

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX…

Industry News February 16
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iPaaS Vendor Celigo Secures $48M

iPaaS Vendor Celigo Secures $48M

Celigo, an integration platform as a service (iPaaS) provider, raised $48 million in Series C funding led by…

Financial News December 13
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Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…

Industry News October 28
customer engagement go to market gotomarket strategies GTM strategies Hubspot Terminus
Why GTM Must Be Intentional: Terminus Co-Founder Sangram Vajre Discusses New Book ‘MOVE'

Why GTM Must Be Intentional: Terminus Co-Founder Sangram Vajre Discusses New Book ‘MOVE’

By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers…

Industry News September 8
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