Demandbase Academy Offers New ABX Certification

Published: February 16, 2022

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a five-step process of creating an ABX strategy, defining goals, measuring ABX success and more.

The Demandbase ABX Certification is structured into eight modules that take attendees through the basics of ABX, including:

  • Developing account journeys;
  • Building a data foundation;
  • Finding the accounts that drive their business;
  • Engaging accounts across channels;
  • Measuring progress;
  • Closing opportunities; and
  • The ins and outs of ABX implementation.

“ABX merges the best of ABM and customer experience, and is powered by AI,” said Jon Miller, CMO at Demandbase, in a statement. “It’s the next evolution in B2B GTM and as such, is crucial for practitioners to embrace. We’re inviting customers and non-customers to get certified, which will give them the knowledge and roadmap they need to understand ABX and take its principles and strategies right back to their organizations. If you want to completely transform your sales and marketing results this year, this is the course that will get you there.”

The ABX Certification joins Demandbase Academy’s Account-Based Marketing (ABM) Certification, which has helped educate more than 7,000 marketers. Demandbase is offering free access to the course through April 30, 2022.

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