#B2BMX 2022: Connection, Collaboration & Content Drive Marketing Success
The excitement about connecting in person at the 2022 B2B Marketing Exchange was palpable: For many, it was…
Industry News March 3
Latest In: Smarter GTM
Demandbase Academy Offers New ABX Certification
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX…
Industry News February 16
Gartner Research: 60% Of Orgs With VoC Programs Will Rely On Voice & Text Interactions With Customers Vs. Surveys By 2025
Over the next three years, business and customer experience (CX) leaders plan to seek ways to diminish reliance…
Industry News February 1
Refining RevOps Models To Gain Better Customer Insights & Promote Collaboration
The days of revenue operations' (RevOps) growing pains are almost in the past, as research predicts that 75%…
Industry News January 19
Rethink Your GTM Strategy With Orchestrated Customer Engagement In 2022
The seller-centric go-to-market (GTM) strategy is outdated. And despite the rhetoric of being customer-centric, many B2B commercial leaders…
Demanding Views December 15
Is Content Curation The Missing Link To ABM Success?
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales…
Industry News November 1
B2B Buying Has Changed Forever: Sales Needs To Catch Up
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern…
Demanding Views October 29
B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing
Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…
Industry News October 6
8 Questions To Consider When Setting Sales Strategy In A Post-Pandemic World
After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that…
Demanding Views September 20
#B2BSMX Recap: How Revenue Innovators Factor Into ABM/ABX Programs
It's become an unwritten rule in modern B2B marketing: You can't host an event without spotlighting account-based marketing's…
Industry News August 17
#B2BSMX Recap: Go-To-Market Improvement Takes Center Stage In Boston
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange…
Industry News August 11
New Research Details Continued Misalignment Between Sales & Marketing; Lack Of Technology Integration
With the rise of account-based marketing (ABM), revenue operations and revenue teams, the need for internal alignment is…
Industry News February 22
Resources
Events & Webinars
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
