TrustRadius, a research and review platform, integrated with Demandbase One, a go-to-market (GTM) platform, to enable B2B marketers and sellers to reach, target and engage in-market buyers who are actively researching them and their competitors on TrustRadius.
The partnerships will combine TrustRadius’s downstream intent data with Demandbase One’s AI and machine-learning capabilities to help users segment, target and direct sales efforts to the accounts most likely to convert.
“We are excited to partner with Demandbase to integrate our downstream intent data into their platform,” said Vinay Bhagat, Founder and CEO of TrustRadius, in a statement. “This will enable B2B marketers and sellers to focus on finding and winning in-market buyers and aligning their sales and marketing efforts for a more effective GTM strategy.”
