#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to take a seat at the executive table as a respected business partner.

Adobe Summit 2019: Blurring B2B, B2C Lines In Tech Better Positions Marketers To Offer Epic, Frictionless Experiences

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience.

Data, Strategic And Operational Skill Sets In High Demand As B2B Marketing Teams Pivot To Achieve Goals

B2B marketing leaders looking to grow their teams realize that they must adapt to meet the needs of their buyers — as well as exceed business goals. Research from the Economist Intelligence Unit (EIU) shows that roughly 80% of marketing executives say they need to restructure marketing to better support the business, while 29% believe the need for change is urgent.

ChannelNet Unveils Updated SiteBuilder Platform To Streamline Marketing Operations

SiteBuilder, a SaaS platform from ChannelNet, aims to help marketing and sales teams streamline workflows and improve the customer experience.


SiteBuilder is designed to serve as a comprehensive B2B portal that can meet various business needs. It is positioned to provide a transparent flow of data, information and content from disparate systems to improve communication and collaboration between marketing and sales teams.

Additional features include:

  • Extensive user management controls based on job title and required access to data;
  • A customizable dashboard that can be configurable by user based on the importance of the data and information they want to view daily;
  • Management over content, events, workflow and more;
  • Email and website personalization based on customer attributes; and
  • Social media integrations.


ChannelNet is designed for corporate and marketing sales users, channel partners and other business customers.


The solution integrates with CRM, ERP and other systems.


Pricing is based on a monthly fee that covers hosting, services and support, as well as an initial set-up fee that varies based on the number of integrations and complexity a user requires.


Current users are in the automotive, financial services, home improvement and other industries.


SiteBuilder is designed as a turnkey solution that can help B2B businesses across a variety of needs, including improving internal communication, streamlining workflows and personalizing customer experiences.


1 Harbor Drive
Suite 106
Sausalito, CA 94965

7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites

Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on peers for final purchasing decisions.

By harnessing the power of reviews, B2B software and services companies achieve multiple business objectives — including:

  • Developing effective content marketing strategies;
  • Unearthing competitive intelligence; and
  • Getting feedback to guide product development.

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Winning The Narrative Battle With Protagonist


Whether you are a business, a foundation, a public figure or a government agency, understanding people's perceptions and beliefs about your brand is essential for engaging with them. But in this day and age, traditional market research methods simply won't cut it

You need a better way to navigate complex and polarizing public conversations about you. That's where Narrative Analytics comes into
play. Download this guide to learn:

  • Why traditional market research methods don't cut it anymore;
  • Use case examples of how global companies are leveraging Narrative Analytics;
  • 4 steps to winning the narrative battle using Protagonist.

Fill out the form and we'll send it straight to your inbox!

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Buyer’s Guide to Selecting a DAM

Digital Asset Management (DAM) systems act as the heart of how marketing teams, agencies and partners operate. The right DAM system can keep track of all your assets, creating efficiencies that cut your overall costs and potentially boost topline by getting campaigns launched faster.

Download this guide to learn how to find the right DAM system for your company, including:

  • Which goals to consider when selecting a DAM;
  • How to select the right list of users;
  • A basic list of requirements typical of organizations unitizing a DAM;
  • How to figure out the right deployment option for your company; and
  • How to use all that information to make your decision.

Fill out the form and we'll deliver the guide right to your inbox.

  • Published in E-books

The Myths & Realities Of AI In Marketing & Sales

Research Report

AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses.

Check out this in-depth research report to see how your AI expertise stacks up against peers.

Here's a sneak peek at the findings:

  • 67% of survey respondents said AI will either be hugely beneficial and/or transformative;
  • 70% feel AI-powered applications will help to improve and accelerate the buyer's journey by recommending next best actions;
  • 38% of respondents plan to use AI-powered applications within their marketing and sales tech stacks.

Get all of the results by downloading the report today!

Complete the form below to download:

  • Published in Research

Making ABM Real: 5 Lessons Every Marketer Should Know

Jamie Hardin ON24The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a new Demand Unit Waterfall due to the ubiquity of ABM and all the complications that come with it. In addition to giving us a new methodology to consider, it demonstrates ABM’s shift from marketing’s latest shiny object to status quo.

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