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Disruption Leads To Innovation: Reinventing Traditional Marketing For The Mobile Age

At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes personal expectations for people outside of the office, decision makers within companies look for a similar streamlined customer experience that is becoming more and more available via the mobile device.

Oracle Spotlights 2017 Markie Award Winners At Modern Marketing Event

1markeisFor the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards.

This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing landscape, including Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign and Modern Marketing Leader of the Year.

Allego Expands Mobile-Video Platform For Sales Training

allego1Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide ongoing training and reinforcement for tenured reps, the company said.

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