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Acquia Unveils New Products For Digital Marketers

  • Written by Stephen Betz, Contributing Writer
  • Published in News Briefs

1acquiaAcquia has announced the expansion of its CMS platform with two new products designed to assist in digital marketing initiatives: Acquia Journey and Acquia Digital Assistant Manager (DAM).

Acquia DAM is designed to centralize all of the creative assets within an organization. The solutions are designed to enable companies to create and approve assets, as well as launch campaigns faster and have customers experience a brand consistently at every point in their journey.

Acquia Journey aims to help marketers plan, test and put into action a portfolio of personalized campaigns, offers and communications to visitors based on real-time actions across channels.  

Key capabilities of Acquia Journey include:

  • Journey Editor, a digital whiteboard designed for journey mapping, with which businesses and tech teams collaborate using drag-and-drop tools to plan optimal experiences.
  • Graph EditorAnd Graph Engine, which can be used to design, configure and deploy journey graphs for real-time decision-making.
  • Profile Manager, which is designed to unify customer data from websites, CRM systems, and email databases while continually enriching profiles based on historical and real-time behaviors.
  • Journey Metrics designed to allow users to define and measure key performance indicators and view those metrics displayed directly in the journey map in real time, enabling them to see what’s working and what isn’t.

“Every marketer drafts the perfect customer journey scenario on a whiteboard,” said Lynne Capozzi, CMO of Acquia, in a statement. “Going from a whiteboard spec to full execution remains elusive for most. Acquia Journey takes whiteboard scenarios and pulls them into software, connecting systems, data, and content to yield highly targeted, contextual customer experiences.”