Latest In: digital marketing

AI-powered tools B2B marketing digital marketing marketing technology personalized engagement social media tools
MarTech Solutions with CRM Automation Data and Sales Integration.

Marketing Technology Market Projected to Reach nearly $2.4T By 2033

Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…

News Brief April 23
AI strategy artificial intelligence data silos digital marketing marketing inefficiencies marketing tools MarTech & Integration MarTech in Digital Marketing
Digital.Marketing MarTech Integration concept of Artificial intelligence productivity. Business people working with laptop computers ,symbolizing AI ​​chip interface using automation to assist work and improve business efficiency

Focus on MarTech Integration, Not New Tools

Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

News Brief April 20
advanced measurement AI in Marketing B2B Growth B2B marketing campaign optimization CFO-focused strategies CTV Demandbase digital marketing Marketing analytics personalization
Demandbase #COSeries Collaborative Business Partnership in B2B Environment with Laptops, Documents, and Digital Icons Representing Networking, Communication, and Teamwork Trope

Demandbase Experts Share Strategies for Privacy-First Marketing: 2026 #COSeries

The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase…

Blog March 16
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing B2B marketing B2BMX 2026 buyer journey creative marketing digital engagement go to market strategy marketing innovation marketing strategies personalization
b2bmx headshotstories 260309 0002

10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
2025 b2b trends and predictions AdTaxi advertising trends digital marketing
What digital advertising trends will dominate B2B marketing decisions? Experts from Adtaxi offer their analysis of the top trends for 2025.

Thriving in 2025: Expert Predictions and Strategies for Digital Marketing Success

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions…

Demanding Views February 14
AI Analytics artificial intelligence Content Strategies data and analytics demand generation digital marketing digital marketing strategies experimentation gotomarket strategies GTM GTM strategies machine-learning ML
f529e6d8912ff7204858d361ab7814e1

Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation

The internet, already a place where trends, products and platforms come and go with incredible speed and velocity,…

Demanding Views February 20
advertising BlueWhale Research demand generation digital marketing personalization programmatic advertising social audience targeting
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
data Data management digital marketing marketing technology MarTech ROI Shift Paradigm technology
So, You've Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing…

Demanding Views February 2
B2B digital digital marketing personalization personalized experiences targeting
How B2B Companies Can Jumpstart A Digital Commerce Program

How B2B Companies Can Jumpstart A Digital Commerce Program

B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long…

Demanding Views July 18
Calendly digital marketing digital technology lead generation Lead Qualification
New Calendly Routing Tool Aims To Streamline Lead Qualification

New Calendly Routing Tool Aims To Streamline Lead Qualification

Calendly is designed to help individuals, teams and organizations automate the meeting lifecycle by removing the back and…

Solution Spotlight July 10
digital marketing digital selfservice capabilities selfservice SugarCRM
SugarCRM Releases New Digital Self-Service Capabilities

SugarCRM Releases New Digital Self-Service Capabilities

SugarCRM is designed to help marketing, sales and service teams get a clear picture of each customer and…

Solution Spotlight May 30
digital engagement digital marketing GTM strategies Lead scoring LeapPoint ON24 personalization
ON24 Scales Digital Engagement For Adobe Experience Cloud Customers

ON24 Scales Digital Engagement For Adobe Experience Cloud Customers

Quick Scoop: ON24 partnered with LeapPoint to help organizations deliver digital GTM strategies. Through the partnership, organizations can…

Industry News March 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series