Drift, a provider of conversational marketing and sales tools, released a new product designed to personalize the customer’s online experience. By combining its core products into one suite of tools, the company intends to offer a line of communication between the buyer and the seller, providing the buyer with instant, personalized experiences throughout their journey.
The three driving forces behind the Conversation Cloud are:
- Conversational Marketing, designed to create an automatic connection between the consumer and the marketer that aims to create a balance of trust and loyalty through real-time conversations;
- Conversational Sales, a tool that provides sellers with a unified place to gain buyer insights, collaborate with colleagues and have personalized conversations with prospects; and
- Conversational Services that provide customer support when needed.
“Everything starts with a conversation and in-person communication and experiences are taking a back seat to the conversations we have online, especially in our business relationships,” said Leo Tenenblat, Chief Product Officer of Drift, in a statement. “Businesses are relying more and more on digital experience platforms — or in our case, conversational experience platforms — to bridge these connections and manage key customer interactions, touchpoints and engagement. Our guiding philosophy at Drift is to put the buyer at the center of everything we do, and we are excited to bring the Drift Conversation Cloud to market to help our customers deliver a better experience to buyers at each stage of their journey, all while improving their sales teams’ efficiencies and accelerating revenue.”
