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Dun & Bradstreet To Acquire Eyeota & NetWise

Dun & Bradstreet is looking to expand its positioning in revenue technology with Eyeota and NetWise. The company announced it has signed a definitive agreement to acquire both companies to help grow its Audience Solutions businesses with global scale and the online data to power omnichannel marketing.

Eyeota is an audience technology platform that enables the intelligent use of data, providing marketers, data owners and research companies with comprehensive audience data. NetWise is designed to provide high-quality B2B data at scale for omnichannel marketing. Together, the companies will provide Dun & Bradstreet customers with data and technology that empowers them to identify, reach and engage high-propensity B2B audiences for multichannel marketing campaigns.

"This is a fast-paced, growing market and we are seizing the opportunity to expand our role as the global provider of trusted data that fuels a more expansive set of B2B marketing and sales solutions," said Anthony Jabbour, CEO of Dun & Bradstreet, in a statement. "Just as our clients rely on the D-U-N-S Number for precision in their offline data, these acquisitions will help to provide them with the same level of confidence and consistency online as well. With the addition of these two complementary companies, we will be doubling down on our Audience Solutions business, which has grown over 40 percent year-to-date.”

Upon completion of the acquisitions, Dun & Bradstreet said it will offer customers the ability to "link professional contact data to consumer data for higher digital match rates, and an international ecosystem of digital activation platforms and global data."