HG Data, the company intelligence solution for B2B marketing and sales professionals, unveiled updates to its application, positioning users to identify net-new accounts that are potentially in market. The company has also launched new lead record enrichment capabilities.
Available on the Salesforce AppExchange, the application’s Summer ’18 updates are designed to help companies find new revenue opportunities and engage with prospects earlier and with more context in the sales cycle. They include:
- Net-New Account Discovery and Acquisition: Users can now search for additional net-new accounts with specific technographics and import them directly into their Salesforce instance.
- Lead Enrichment Functionality: In addition to automatic account-level enrichment, users can now also append technographic data directly to lead records to better target and personalize top-of-funnel marketing efforts.
“Our goal is to make our data as accessible as possible and expand revenue opportunities for our customers by helping look for net-new companies,” said Justin Kitagawa, Senior Director of Sales and Marketing Ops for HG Data, in an interview with Demand Gen Report. “It helps identify new potential companies and engage prospects with relevant information earlier in the buyer's journey.”