Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight into the behaviors that drive positive outcomes within their unique sales processes.
As part of the acquisition, Mediafly rebranded Aptology’s behavioral surveys into Mediafly Success Profiles, which seek to match individuals with roles and environments where they will be most successful by factoring in coachability, emotional intelligence, motivation and temperament, among other criteria.
“The hiring, onboarding and training process is expensive: A bad hire can cost $500,000 or more in hard dollars and opportunity costs due to slow ramp, early turnover and missed quotas,” said Carson Conant, CEO and Founder of Mediafly, in a statement. “Mediafly’s goal has always been to enable sales reps to execute at the highest levels. Success Profiles empowers us to elevate our vision, helping companies optimize how they build and scale sales teams from the start. From hiring to coaching, enablement to engagement, Mediafly provides the ultimate lens into the behaviors, activities, content and resources required to close deals in this challenging selling environment."