ON24 announced its Marketing Analytics Module, a tool designed to deliver data on webinar campaigns, leads and trends while enabling marketers to track and understand key webinar metrics.
The module positions marketers to measure ROI by providing insight into prospect data. Features of the new module include:
- Webinar Campaign Tagging enables webinar producers to tag webinars with various campaign and marketing funnel tags, providing a snapshot view of campaign performance;
- Leads Report identifies who the most engaged viewers are, enabling producers to instantly grab their best leads; and
- Trends Dashboard is a collection of 12-month trend views showing key metrics in an account, including the ON24 Engagement Score and duration of attendee viewing.
“By putting campaign, lead and trend information in their hands, we are providing marketers with the power to know more about how their campaigns are performing, to understand what webinar attendees care about and engage with, and to quickly identify sales-ready prospects and move them through the funnel,” said Mark Szelenyi, VP of Webcasting Product Management for ON24.