Dun & Bradstreet’s data will be available to users via Radius’s Enterprise Customer Data Platform. The enhanced data aims to help Radius users improve data management and reporting by compiling third-party data into a single, accessible platform. It is also designed to better position users to grow their audience reach and increase conversion rates.
“The industry is evolving to use data platforms to solve enterprises’ pressing need for trusted, real-time data and an all-encompassing view of their customer and market,” said Joel Carusone, CTO of Radius, in a statement. “Our relationship with Dun & Bradstreet expands the Network of Record model to include more comprehensive data that can be accessed and activated in real time across any go-to-market system via the Radius platform.”