Databricks Enters the Marketing Industry with Agentic CDP CustomerLake
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution…
News Brief June 29
Latest In: customer data platform
Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…
Industry News February 7
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights
Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…
Industry News November 10
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…
Industry News October 28
Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives
Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…
Industry News October 19
Leadspace CDP Aims To Support Data Management & ABM Plays With AI
The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score,…
Solution Spotlight June 29
Tealium Launches Predict Solution Powered By Machine Learning
Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer…
Solution Spotlight January 13
Evergage Releases New Data Warehouse Solution For Analysts
Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give…
Industry News August 15
Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement
Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for…
Industry News June 28
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