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Salesforce Announces Integration Of Marketing And Customer Success Solutions

Salesforce has unveiled its spring and summer releases, which are designed to improve relationships between marketers and their customers. The software company has added more than 300 capabilities across the Salesforce Customer Success Platform in an effort to create a more personalized customer experience.

This spring, the Journey Builder feature, which tracks customers’ interactions with the brand, will be integrated into the Customer Success Platform. The interface intends to provide a seamless customer experience across all channels and devices. Through the Predictive Journeys predictive analytics tool, marketers can use data to score a customer’s likelihood to engage. Also, new email marketing features offer a content management system, an updated email creation flow and a marketing mobile app designed to accelerate the delivery of personalized email programs.

The summer release will also feature a mobile app for marketers to run a business from their mobile phones. The app is designed to position marketers to view their calendars, emails and campaign stats; and shows active journeys running that they can check anytime and share with colleagues.

"No other company is delivering this kind of platform, ecosystem and user experience to enable companies to transform themselves and connect with their customers in entirely new ways,” said Marc Benioff, CEO of Salesforce.