Subscribe

Kabbage To Acquire Radius Intelligence

Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data platform for B2B revenue teams. Following the acquisition, Kabbage will gain insights into more than 20 million small businesses in the U.S., positioning the company to better understand and serve the market. Terms of the deal were undisclosed.

Keap CEO Discusses Recent Rebrand, Rising Need For CRM Among SMBs

clate maskTo kick off 2019, small business CRM provider Infusionsoft announced it would rebrand as Keap. The new name is designed to reflect the company’s core mission to help small businesses continue to grow even though the odds may be stacked against them. In an exclusive interview with Demand Gen Report, Keap CEO and Co-Founder Clate Mask opened up about the company’s rebrand and shared his perspective on the current state of CRM.

GetResponse Delivers Marketing Automation Solution For SMBs

GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.

FEATURES/FUNCTIONALITY:

Key features include:

  • The ability to build automated campaigns using a simple "if… then" logic. Create automation workflows based on, and triggered, by user behaviors.
  • Tagging and scoring features to build comprehensive audience profiles. Automatically score and tag customers based on reactions to offers and content.
  • Visual workflows to view the entire communications path. Set up complex campaigns with an easy visual workflow builder.

TARGETED USERS:

The tool was created for marketers at small and medium-sized businesses.

COMPATIBILITY:

GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.

DELIVERY/PRICING MODELS:

Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.

GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.

CURRENT CLIENTS/USERS:

GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.

COMPETITIVE POSITIONING:

Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.

Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.

CONTACT:

1011 Centre Road, Suite 322
Wilmington, DE 19805, USA

SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

Study: Only 10% Of Large Tech Company Sales Teams Are Inside Sales Reps

ZS Associates logoWhile 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups.

These are just a few of the findings of a recent study conducted by ZS Associates. The survey was conducted alongside Reality Works Group, an inside sales strategy and implementation consultancy.

Study: Marketing Automation Innovation Highest For Small And Enterprise Firms

Research pieceMarketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released today by Raab Associates.

The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors focused on serving very small companies, which form the industry’s largest pool of potential new users. However, vendors serving enterprise marketers have been the most aggressive towards extending their systems beyond traditional marketing automation to include display advertising and other new channels.

Subscribe to this RSS feed