- Published in News Briefs
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.
Adobe Systems and Microsoft have entered a partnership to deliver Adobe’s cloud services — including Marketing Cloud, Creative Cloud and Document Cloud — on Microsoft’s global cloud and data platform, Azure.
Microsoft has also made Adobe a “preferred marketing service” for its Dynamics 365 Enterprise CRM platform, and Adobe will also now have access to the artificial intelligence (AI) and advanced analytics capabilities of Microsoft’s Cortana Intelligence Suite and SQL Server.
Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics product also gives users access to buyer behavior data for personalization.
Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for use in digital experiences across a brand’s marketing channels.
BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content.
Content Optimizer 3.0 integrates with Adobe Experience Manager, intended to help users tap into web-wide competitor content data, and apply that data to be prepare a more strategic content creation initiative.