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4 Questions To Consider When Growing Your Marketing Team

Kate headshot rgbNo matter where you work — whether a large corporation or a small, family-run business — sooner or later your marketing team will arrive at the age-old question: does size matter? Once your team has run out of budget, ideas and creative juice, they’ll likely want to consider bringing in a fresh brain to breathe some life into their rinse-and-repeat marketing strategy. And, if results are suffering, or you have astronomical goals to reach, you might even be inclined to say yes.

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger campaigns, added personalization and more, according to the company. 

Why B2B Companies Should Balance Diversity With Humility

lisa richerDecades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in their differences rather than their shared purpose.

Radius Raises $50 Million To Scale Its Predictive Marketing Platform

funding genericRadius announced $50 million in Series D funding that the company intends to use to scale its predictive marketing software platform and meet the growing demand for its solutions.

This investment will be applied toward further development of the Radius Predictive Marketing Software platform as well as the company’s proprietary data science engine and data cloud.

The funds come during a time of notable growth for the company, with its revenue increasing by more than 400% in the past year. The company has also doubled the number of employees during that period.

The latest round of investment was led by Founders Fund, which brings Radius' total funding to $125 million.

“The expectation is that ‘the data is out there,’ but no matter how many tools, scientists, or databases they acquire, CMOs struggle to gain the insights necessary to effectively pursue the largest market opportunities,” said Darian Shirazi, CEO and founder of Radius.

Leadspace Secures $18M For Product Enhancements, Company Growth

leadspace placeitLeadspace, a predictive analytics platform provider, has raised $18 million in a round of funding led by Battery Ventures. The company plans to use the investment to expand its customer base and increase product innovations.

The investment also positions Leadspace to solidify its place within the predictive analytics market. The company has seen 3-times quarter-over-quarter growth in the past year and has more than 100 active customers.

"We're very pleased that investors have recognized the intrinsic potential of our best-in-class technology and expanding data partnerships that give us a competitive edge in the predictive analytics space," said Doug Bewsher, CEO for Leadspace.

ExactTarget Closes $30M In Financing; Posts 52% Growth in Q1

, a provider of interactive marketing solutions, announced today it closed $30 million in venture financing to fund key acquisitions, enter new global markets, expand its operations across North America, Europe and Asia Pacific and further accelerate its technology. The round of financing was led by Technology Crossover Ventures (TCV) with participation from existing investors, including Battery Ventures, Scale Venture Partners and Greenspring Associates. The company also it continued record performance in the first quarter, increasing revenue 52% year over year.

“The continued commitment of our investors validates our strategy of aggressive growth and innovation to provide marketers with powerful, intuitive technology to connect with their customers in real time across email, mobile, social media and the web,” said Scott Dorsey, Chairman and CEO, ExactTarget. “ExactTarget is the fastest growing marketing software as a service company, and this new capital allows us to further accelerate our momentum and scale our operations to serve clients around the globe."

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